Alison Lee

“I am addicted to crafts, and I always have been says Alison Lee. When I was 3 there was a television show called ‘Fun at One”. I remember the first thing I watched was how to make modeling soap from Ivory Snow Flakes, and water. The host demonstrated how to beat them together with a manual eggbeater and create a modeling clay/soap. You could even add drops of food coloring to the mix for more fun. Shortly after that my grandmother who emigrated here from Ireland taught me to knit. She sat me down with a ‘proper cup of tea’ at the kitchen table and wound the yarn around here fingers, showing me exactly where the yarn should fall and then let the needles fly. I was mesmerized and to this day am grateful for her passing on to me the love of the craft.?
– Thank you, Nannie.”

Before CRAFTCAST, (BC) Ms. Lee spent 30 years in the advertising and fashion business creating direct mail and advertising campaigns that were responsible for producing millions of dollars of revenue for clients that included Disney, TJ Maxx, Lillian Vernon and The Company Store.

Alison Lee is the proud founder and president of with close to a million podcast downloads and 1000’s of online learning classes downloaded around the world.

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What people are saying

  • Your classes are just amazing and I have learned sooo much from Cindy Pope’s classes on the Silhouette machines. She breaks it down so any beginner can learn. I didn’t take my Curio out of the box for a year until I watched her class. Now I’m addicted

    Beth B
  • Thank you for the informational class last night, and for the notes, it looks like a great product to work with. Best Wishes,

  • You are a truly generous soul to share so much with the community. I am constantly impressed by the extra effort you put into everything you do. A true inspiration. 

    Bridget D.